A small, senior team planning marketing for Surrey businesses

Why a Surrey-specific service exists

Most marketing advice is written for a generic city with one language and one downtown. Surrey has six town centres, a fast-growing population and a large community that grew up speaking Punjabi. A plan that ignores those facts either wastes money on areas you can't serve or misses customers who would have called you if you'd spoken to them properly.

So everything here is built around three questions:

1. Where in Surrey can you serve customers profitably?
2. In which language do those customers respond, and how do you know?
3. What happens after they reach out, and how many enquiries are being lost?

Our services each answer one part of that.

The group behind it

SurreyAgency.ca belongs to the Trades.Agency family within the Sedighi.ca and SAZ.ca group.

• Sedighi.ca, Ali's own company, houses his consulting on growth, marketing and technology. Trades.Agency, our parent brand, is one of its names, alongside HVAC.Agency, HVAC.Digital, Conv.ca and BusinessConsulting.ca.
• SAZ.ca (Strategy & Acceleration Zone) handles the group's strategy, AI and revenue acceleration engagements for Canadian clients, with Ali as Founder and Managing Partner.

Being part of a group means a Surrey owner gets access to methods and tools developed across many client projects, while dealing with one accountable person rather than a rotating cast of account managers.

Ali Sedighi, MBA

Ali holds an MBA in Technology Management and has more than 17 years of experience in digital marketing, starting in 2007, when he founded ONE.ir, a full-service digital marketing agency. He now lives and works in Vancouver, British Columbia.

Since then he has:

• founded Conv.ca, a conversion-rate optimisation agency, and MyAutomation.ca
• founded SAZ.ca, where he is Founder and Managing Partner
• built 150+ live HVAC websites, including CombiBoiler.ca, GasBoilers.ca and BCWide.ca
• worked with clients in Canada, the USA and Dubai

That HVAC background matters for Surrey owners in other trades for one practical reason: home-service marketing in the Lower Mainland is a discipline Ali has practised for years. The specifics change between a heating company and a landscaper, but the mechanics of local search, tracked ads and fast replies carry over. You can see what those projects achieved on our results page.

How we work

One plan, in writing. Before anything starts you get a short plan naming the town centres to target, the language split to test, what we'll do each month and the full cost, including ad spend paid directly to the platforms.

Your accounts, your property. Your website, domain, Google Business Profile, ad accounts and analytics are set up in your name. If you leave, they stay with you.

Honest about translation. We write English copy and briefs. Punjabi copy comes from a qualified native-speaker translator, whom we recommend you hire directly so you know exactly who wrote it and what it cost. We then build, test and measure around their work.

Reports you can read. Monthly, in plain English, led by one number: cost per booked job. Where volume allows, we split it by town centre and by language.

No lock-in. Plans run month to month under Trades.Agency terms, with 30 days' notice to cancel, and you can see current plans on our pricing page.

What we won't do

• promise rankings, lead volumes or results
• write fake reviews or pay for them
• build doorway pages for every Surrey neighbourhood
• pretend to be a local contractor or take a cut of your jobs
• give legal, licensing or code-compliance advice. For that, go to the relevant body, such as Technical Safety BC for gas and electrical contractors, or WorkSafeBC for workplace safety.

Talk to us

The quickest way to find out whether we're a fit is a short conversation. Eligible trades businesses get the first 30 minutes free. Call, text or email; details are on the contact page, and a senior strategist will answer.